What we're really talking about a goal or desire to change your life by changing your lifestyle. If you want to lose weight without changing the habits and the attitude that you have about food and weight, you can lose the weight all right, but it won't be permanent.
What we are all about is looking at the entire lifestyle, not just the food you eat and the exercise you get, but the mental and emotional and financial changes to go along with it. It's easy to find pictures of people who have made dramatic changes in their bodies. But pictures rob you of the benefit of listening to the story behind the picture.